쌍용차, 차세대 SUV ‘KR10’ 디자인 공개SUV 전문 브랜드 가치 담은 미래 디자인 방향 제시
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Ssangyong Motor unveils next-generation SUV 'KR10' design
Presenting the future design direction with the value of the SUV specialized brand
[Introduction to the case/ Reporter Hong-cheol Moon] = Ssangyong Motor unveiled the design of the next-generation SUV 'KR10', which contains a newly established design vision and philosophy, and presented the value and direction of future design.
This time, the KR10 (project name) design sketch release is based on the second new design vision and philosophy, 'Powered by Toughness' after 'J100', through a strong and modern design that is unique to Ssangyong Motor. Ssangyong Motor explained that it will succeed and develop.
Ssangyong Motor's design philosophy 'Powered by Toughness', which embodies the design values of 'Toughness and Modernity' and the will of 'Korean Can Do', is a design philosophy of △Robust Architecture △Unexpected Delight △Strong contrast. (Vibrant Contrast) △Communion with Nature is based on four formative identities (as a skeleton).
Among the four elements of formative identity that are the basis of Ssangyong Motor's design philosophy, the first structural strength is to break away from the beauty of simple forms and pursue the beauty that comes from the strong structural form and detailed aesthetics, and the second is to create a value that is more than a means of transportation. Through the implemented design, unexpected joy such as various lifestyles is provided to provide pleasure and impression to customers. Third, the strong contrast expresses the inherent characteristics of a strong SUV through the contrast between aesthetic elements such as color, texture, and shape. Lastly, the communion with nature conforms to nature and harmonizes with nature to create customer's emotional value. that it will come true
As such, Ssangyong Motor’s new J100 and KR10 models to be released in the future are original and authentic through the design philosophy of ‘Powered by Toughness’, inheriting the heritage of the Korando and Musso, which were symbols of strength in the history of Korean automobiles. We plan to elevate our status as an SUV brand. In addition, it plans to actively respond to the needs of the market and customers by installing an eco-friendly powertrain, the biggest topic in the automobile industry.
Kang Lee, Managing Director of Ssangyong Motor Design Center, said, “We have redefined our design vision and philosophy based on Ssangyong Motor’s unique heritage, and we are standing at the starting line to show the future direction of Ssangyong Motor through the J100 and KR10.” Based on the design of an authentic SUV, we plan to succeed and develop the brand to realize customer satisfaction.”
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