현대자동차, ‘2021 쏘나타 센슈어스’ 출시
‘2021 쏘나타 센슈어스’를 출시하고 21일부터 판매를 시작
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Hyundai Motor Company launches '2021 Sonata Sensuous'
Launched '2021 Sonata Sensual' and started selling on the 21st.
[Introduction of the case/ Reporter Moon Hong-cherl] = Hyundai Motor Company announced that it will launch the '2021 Sonata Sensual', which applied a more sensuous and dynamic design and simplified the trim, and started selling it on the 21st.
The 2021 Sonata Sensure is characterized by expanding the design of the existing Sonata Sensual 1.6 Turbo model to the gasoline 2.0 model.
On the front, the grille in a glossy black color applied with a “Parametric Jewel pattern” in a shape that looks like a gemstone was carved out of a geometric shape gives a strong first impression. In addition, a strong and bold image is emphasized through a wide lower air intake hole and an air curtain considering aerodynamics, and a dynamic design is completed with an air duct placed on the side of the front bumper.
The side and rear parts are exclusively for Sonata Sensures △ black shiny outside mirror △ bumper with rear diffuser to create a sporty image.
Hyundai Motor Company has simplified each trim for each engine of the 2021 Sonata Sensures into three types and improved it so that customers can more easily select a trim.
Previously, up to five trims were operated depending on the engine type (△Smart △Premium △Premium Family △Premium Millennial △Inspiration), but the 2021 Sonata Sensures has three trims for each engine type (△Modern △Premium Plus △ Inspiration) to eliminate the complexity of the selection.
In addition, Hyundai Motor Company reinforced its marketability by standardizing some of the options that were operated in the existing trim. In the case of the gasoline 2.0 model modern trim, customer-favorable convenience specifications such as button start & smart key, smart key remote start, smart trunk, rear monitor, and 8-inch display audio system are applied as standard.
The 2021 Sonata Sensures is priced at 2.0 gasoline models △Modern 25.47 million won △Premium Plus 2795 million won △Inspired 3318 million won, gasoline 1.6 turbo model △Modern 26.29 million won △Premium Plus 28.76 million won △Inspiration 34 million won, 2.0LPi Model △Modern 2,610,000 won △Premium Plus 28.59 million won △Inspired 332.23 million won (based on 3.5% opening tax).
The selling price of the hybrid model is △Modern 28. 1 million won △ Premium Plus 31.8 million won △ Inspire 36.35 million won (based on hybrid tax benefit and 3.5% individual consumption tax).
Hyundai Motors said that the Sonata is a representative model of Hyundai Motors and a meaningful car that has been loved for 37 years as a national car. This 2021 Sonata Sensual delivers the best product quality that reflects the times to customers with a sporty design and an intuitive trim configuration. Said it would.
Meanwhile, Hyundai Motor Company is holding a generation sympathy advertisement and event to coincide with the launch of the 2021 Sonata Sensual.
A total of two TV commercials, including Cho Yong-pil's famous song'Red Pepper Dragonfly' and the first Korean who majored in fashion in Milan in the 1970s, 800,000 YouTubers, and'Vintage Fashion' featuring Jang Myung-sook, transcend generations with Sonata. While building a consensus, we plan to deliver Sonata's outstanding merchandise through digital advertisements, ``Sonata is now riding like this,'' which honored the advertisement ``Sonata is riding that way'', which became a hot topic in 2013.
In addition, Hyundai Motor Company will hold a “Sonata X Genie Music Value Rediscovery” playlist event on the 21st on the Genie Music application and YouTube, in which all generations can build consensus. Participants of the event can view the playlist of favorite songs by period and apply for songs until May 11th. Popular singer-songwriter Hayes will sing the selected popular songs at an online live concert on May 27th. Online concerts can be found on the Genie Music application, Genie Music YouTube, and Hyundai Motor Company's YouTube.
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