기아, ‘2021 상하이 국제 모터쇼’ 참가 미래 비전과 전략 담은 EV6 공개
주제로 참가해 기아의 젊은 이미지와 높은 기술력
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Kia Participates in the 2021 Shanghai International Motor Show, Unveils EV6 with Future Vision and Strategy
Kia’s young image and high technology by participating in the theme
The story of the case/ Reporter Moon Hong-cheol] = Kia unveils a new logo at the '2021 Shanghai International Automobile Industry Exhibition', which opened at the National Exhibition and Convention Center in Shanghai, China on the 19th (local time). Together with the company, a new strategy was announced and a new car to target the Chinese market was introduced.
At this motor show, Kia introduced Kia's young image and high technology by participating in the theme of “New Kia inspiring inspiration for the lifestyles of young people,” based on the new logo.
Ryu Chang-seung, general manager of Dongfeng Yueda Kia said, "This year, Kia will break down all boundaries and be reborn. We will be reborn as a company that prepares for the future through a new brand experience and improved brand value."
On this day, Kia introduced a new logo with a vision for the future and revealed its customer-oriented strategy to be deployed in China.
The new logo of Kia eliminates the boundaries of the existing logo and expresses confidence in the future through a left-right/top-bottom symmetrical design. In addition, it reflects the promise to constantly change according to the needs of customers by connecting all letters in one line, and expresses the will to achieve brand growth for customers and with customers through a design that rises to the right.
Dongfeng Yue Da Kia's logo also reflects the meaning of delivering satisfaction beyond expectations by putting the meaning of breaking down boundaries and being reborn.
In line with this, Kia plans to provide a new brand experience by opening a new concept flagship dealership and city store, and to improve the brand value through sales focusing on premium vehicles and eco-friendly vehicles, and accelerate the transition to an electrified brand. .
Kia unveiled the first dedicated electric vehicle'EV6' in China, which presents a blueprint for next-generation mobility.
The EV6 is a model that symbolizes the electrification of the new Kia, and has innovative and practical marketability by applying the E-GMP (Electric-Global Modular Platform), a dedicated electric vehicle platform.
EV6 has completed the unique interior and exterior design of electric vehicles by reflecting the new design philosophy'Operit United', and it can drive more than 100km (WLTP standard) by charging in just 4 minutes and 30 seconds, and in the case of GT models. It boasts excellent performance in 3.5 seconds from a standstill to 100km/h acceleration.
The driving distance for a single charge is more than 510km (long range model, 2WD, 19” wheel, based on our laboratory's estimate measured by the European certification WLTP standard method), 800V charging fast charging system and V2L (Vehicle To Load) function It provides a differentiated electric vehicle experience by applying the lamp. In addition, a large number of features that enhance driving immersion and state-of-the-art driving assistance systems such as a panoramic curved display, Meridian premium sound, and a paper (Jong-e) theme cluster have improved driving convenience and safety.
Kia plans to launch electric vehicles every year starting next year, starting with EV6, and plans to lead the electrification of the Chinese automobile market by establishing a total of eight electrification lineups by 2030.
Meanwhile, Kia also unveiled a facelift (partial change) model of the Chinese strategic semi-mid-sized SUV'Zpao', which is scheduled to be released in the first half of this year.
The newly changed Zupao Facelift features a strong, dynamic and luxurious exterior and an interior design that provides a young, high-tech image with a spacious sense of space.
Here, △Highway Driving Assistance (HDA) △Navigation-based Smart Cruise Control (NSCC) △Surround View Monitor (SVM) △Next-generation AVNT platform with 10.25-inch high-resolution monitor and new UI △Wireless charging, etc. Raised.
The Zpao Facelift is operated by two powertrains. The 1.5 gasoline turbo model is equipped with a new CVVD (continuous variable valve duration), which has a fuel efficiency of 16.6km/ℓ, a maximum output of 200 horsepower (ps), and a maximum torque of 25.8kgf·m, and the 2.0 gasoline model has a fuel efficiency of 15.9km/ℓ. , It has secured power performance of 161 horsepower (ps) and maximum torque of 19.7kgf·m.
Kia will set up an exhibition space of 2025 m2 (approximately 613 pyeong) at the 2021 Shanghai International Motor Show, which runs from the 19th to the 28th, and provides a variety of attractions.
At the 2021 Shanghai International Motor Show, △Electrification zone where you can see EV6 and E-GMP platform for electric vehicles △Zipao Facelift, which is scheduled to be released, and a new car zone exhibiting a new carnival △KX5, KX3, K5, K3, K3 EV and 3rd generation Through the mass-produced car zone, which has a platform and two types of smart stream engines, Kia will show off a new look aimed at young Chinese audiences.
<저작권자 ⓒ 사건의내막 무단전재 및 재배포 금지>