SK텔레콤, 분야별 데이터 1등 사업자 모여 데이터 협력 MoU 체결
다양한 파트너와의 초협력을 통해 데이터 댐 시장을 선도해 나갈 방침
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
SK Telecom gathers No. 1 data providers in each field to sign a data cooperation MoU
Plan to lead the data dam market through initial cooperation with various partners
[The story of the case / Reporter Park Yeon-pa] = SK Telecom (CEO Park Jeong-ho) formed a'private data alliance' with top-notch data companies in each field, such as telecommunications, cards, and credit, and based on this It was announced on the 4th that it will build the first'private data dam'.
SKT plans to sign an MOU on data cooperation in mid-February with the best data holders in each field, such as △Shinhan Card △Korea Credit Bureau (KCB) △GS Retail △Real Estate 114. In the future, the Data Alliance will be operated as an open type and will lead the data dam market through initial cooperation with various partners.
Data Alliance participants are expected to create a new market through the “private data dam,” which collects their respective pseudonym information. In the future, the'private data dam' is expected to become a space where various domestic private sector data such as distribution, manufacturing, transportation, and lodging are collected and combined, and a new value is created through analysis and distribution work (pseudonym information: personal name , Information made unidentifiable by deleting identifiable information such as e-mail).
The'Private Data Dam' will provide a'data product combined with pseudonym information' and a'data-based subscription service' that will directly help companies develop products based on market trends and predict demand based on data.
For example, in the'private data dam', if SKT Geovision's floating population data and Shinhan Card's consumption information are pseudonymized and de-identified, it can create a safer and more advanced data product in the desired field than before. Said there would be
Specifically, by combining the movement, consumption, and distribution information, the consumption pattern of the owners of each car brand can be analyzed to obtain an analysis result of which type of vehicle owner has a high consumption propensity in department stores, and the companies use the data in each channel. You can do effective target marketing.
Meanwhile, SKT announced that it will be able to cooperate with the establishment of innovative public policies through close cooperation with government-led data projects, as well as contribute to big data and AI research, starting with the construction of this “private data dam”.
For example, it is expected that it will help small business owners and start-ups to activate data-based businesses by providing information on the consumption characteristics and tastes of nearby residents and visitors by industry, for example, to merchants in alleys, providing guidance on marketing timing and methodology. did.
“SKT will open a new chapter in the domestic data industry by building a'private data dam' by joining forces with Korea's leading data companies,” said Jang Hong-seong, head of SKT's Advertising/Data Co. I will take the lead in management.”
<저작권자 ⓒ 사건의내막 무단전재 및 재배포 금지>