제네시스, 차량 구독 서비스 ‘제네시스 스펙트럼’ 신규 상품 출시
‘제네시스 스펙트럼’이 차종 및 가격대를 다양화해 선택의 폭
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Genesis Launches New Vehicle Subscription Service'Genesis Spectrum'
'Genesis Spectrum' diversifies car models and price ranges
[Introduction of the case / Reporter Moon Hong-cheol] ='Genesis Spectrum', a vehicle subscription service that allows you to conveniently experience the Genesis vehicle model, widens your choice by diversifying vehicle types and price points.
The Genesis brand (hereinafter referred to as Genesis) announced on the 22nd that it has significantly strengthened the service of the vehicle subscription service “Genesis Spectrum”.
'Genesys Spectrum', which debuted in the domestic market in 2018, is the first vehicle subscription service in Korea that allows you to easily use the models of the Genesis lineup with only a monthly subscription fee.After the renewal launch in October 2020, the number of users steadily increased. It is expanding its operating scale.
This “Genesis Spectrum” is also expected to gain high response from customers by expanding the range of program choices and maximizing convenience.
Expansion of options through introduction of new programs and reinforcement of existing programs
'Genesys Spectrum' is a new single car model subscription program that allows replacement of major Genesis car models such as G80 (GT), GV80 (GVAT), and G70 (G7T), as needed, for KRW 1.89 million per month. And strengthened service competitiveness.
The newly introduced single-vehicle subscription program is a product that uses a single vehicle on a monthly basis without replacement, and has significantly strengthened access to consumer prices by presenting a differentially set subscription fee for each vehicle type.
Specifically, the G70 (G7T) can be used for 1.39 million won per month, and the G80 (GT) can be used for 1.69 million won per month, and the G90 (Ginti), which was only available for short-term subscriptions for 24 to 72 hours, was also newly added as a target vehicle. The vehicle type program is available for 2.95 million won per month.
The benefits of providing a monthly subscription discount and premium on-site car wash service to customers who commit to a subscription for 3 months or more are the same as those of the previous program.
Meanwhile, the benefits of the existing subscription program have been further strengthened. 'Genesys Spectrum' provides a total of 2 free G90 (Ginti) 24-hour free passes every 3 months to customers with 3-month and 6-month replacement plans. In other words, customers with a 6-month contract can use G90 (Ginti) free of charge for up to 4 times each 24 hours.
The voucher is a “roaming” benefit that can be used in other service areas, and when customers in the metropolitan area temporarily visit Busan or Jeju, they can use the Genesis vehicle.
'Genesys Spectrum' plans to introduce a subscription product for the new SUV GV70 (GV7T) this month, and can be replaced once a month for only two models of GV70 (GV7T) and G70 (G7T) in the future. A new subscription program will also be introduced.
Monthly contract with no prepayment, penalty fee, and travel distance limit reduces burden and maximizes convenience
Unlike long-term rentals, which require a contract contract of at least 24 months and are subject to prepayment, subsidies, and mileage restrictions, as well as significant penalties in case of midterm cancellation,'Genesis Spectrum' can be terminated even after using only one month without such restrictions. .
Accordingly, it is expected that it will be an attractive and reasonable alternative for customers who need a vehicle temporarily or who want to have a detailed experience for a long period of time considering purchase due to the high volatility of the situation.
In addition, without complicated screening and contracting process, all the processes from service subscription to vehicle selection, replacement, and cancellation are done in one dedicated app, and vehicle pick-up and return are also carried out by direct visits by the delivery driver at the time and location requested by the customer. It is also convenient to use.
Meanwhile, the vehicle of'Genesis Spectrum' is composed of high-end trim centering on the main options preferred by customers, such as AWD, head-up display, and driving assistance package, and the exterior color is also varied by actively reflecting the tastes of customers pursuing individuality. It is running.
In addition, all customers who subscribe to'Genesis Spectrum' are provided with the lifestyle alliance benefit of the Genesis Membership. Separately,'Spectrum+' that allows you to choose one of the monthly △premium car wash discount △parking discount △agent driving discount △specialty coffee beans subscription. (Plus)' additional benefits are provided.
Genesis will provide a differentiated experience unique to the Genesis brand by continuously enhancing products and benefits as well as introducing new vehicles including electric vehicles in the future, and will continue to provide a new place for subscriptions as well as purchases, rentals, and leases in car use options. It said it would expand the service.
For more information and inquiries about'Genesis Spectrum', please visit the Genesis Spectrum Customer Center or the Genesis website.
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