제네시스, ‘제네시스 스튜디오 안성’ 개관
품격과 가치를 보다 많은 고객들에게 전달하기 위해 복합몰
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. Below is the [full text] of an English article translated from the above article with Google Translate.
Genesis opens'Genesis Studio Anseong'
Complex mall to deliver dignity and value to more customers
[Introduction of the case / Reporter Moon Hong-cheol] = Genesis studio Anseong (located in Anseong-si, Gyeonggi-do, Gyeonggi-do, Gyeonggi-do, Anseong-si, Gyeonggi-do) )'will be opened on the 19th.
'Genesys Studio Anseong', built on the 2nd floor of Starfield Anseong with a total size of 664m2 (approximately 200 pyeong), is a space where visitors can view and experience all models of Genesis, including vehicle purchase consultation. In order to deliver it to more customers, it was introduced in a complex mall.
'Genesys Studio Anseong' is a brand experience zone that introduces the Genesis brand identity through a large media wall installed on the wall, a product experience zone where you can directly touch and examine all Genesis models, and experience the various colors of Genesis in one place. ·Exterior experience zone △Consists of a test drive zone where you can select a vehicle and course you want to drive according to your lifestyle.
On one wall, a large media wall of 2.4m in height and 16m in length, consisting of a total of 1730 LED panels,'Infinity LED' was installed. Genesis plans to project numerous images that symbolize the future and brand identity of Genesis, which is constantly changing and developing on'Infinity LED', to be used as a kind of canvas to communicate with customers.
In addition, the entire Genesis lineup such as G70, G80, GV80, G90, and real-sized vehicle doors that combine various interior and exterior colors and garnishes of various materials are displayed in a row like a wing, allowing customers to freely touch and move. The interior and exterior color chips of all Genesis models are also displayed, allowing customers to create their own color combinations (subject to changes in the vehicle displayed later).
'Genesys Studio Anseong' was recently completed in collaboration with'Seo Akitex', an architectural firm that designed a base that contained the essence of the brand philosophy through'Genesis Suji (located in Yongin-si, Gyeonggi-do).'
In addition, a customer-dedicated curator who is in charge of professional explanations for Genesis brands and products resides in the exhibition space to support the test drive experience, and in a separate purchase consultation space, customers can receive detailed estimates of the vehicle from the car master.
Genesis is △'Technical' where you can experience the driving performance and convenience technology of a vehicle △'Convenient' where you can experience the ride comfort and safety specifications of the Genesis flagship sedan G90 △'Convenient' where you can compare performance by selecting two Genesis vehicles. Compare' 3 permanent test drive programs are operated.
Genesis said'Genesis Studio Anseong' is a space that implements a differentiated method from large media wall interiors to one-on-one customer response by professional curators so that customers who visit the complex mall can drop in and experience the Genesis brand more interestingly. Announced that it plans to continue new attempts to provide customers with a unique and colorful brand experience.
'Genesys Studio Anseong' is open 7 days a week from 10 am to 10 pm every day, and you can make advance reservations through the Genesis website and phone.
On the other hand, Genesis is a base for brand and product experience, such as'Genesis Studio Hanam' in 2016,'Genesis Gangnam (located in Gangnam-gu, Seoul)' in 2018,'Genesis Studio Sydney (located in Sydney, Australia)' in 2019, and'Genesis Suzy' in 2020. Is expanding.
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