SK텔레콤, 아이폰12 프로 맥스·미니 예약 판매 개시
아이폰 12 미니 출시를 맞아 서비스 대상 고객을 3000명까지 늘리고 배송 지역을 전국으로 확대 운영
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SK Telecom begins pre-orders for iPhone 12 Pro Max and Mini
With the launch of the iPhone 12 mini, the number of customers to be serviced increased to 3,000 and the delivery area was expanded nationwide.
[The story of the case / Reporter Park Yeon-pa] = SK Telecom (CEO Park Jeong-ho) will pre-order the iPhone 12 Pro Max and iPhone 12 Mini from the 13th to the 19th.
First-come, first-served 3,000 people are delivered from 0:00 on the 20th to early morning, Korea Sale Festa discount coupon
Customers who want to receive their iPhone as quickly as possible without waiting in line on the launch date on the 20th can apply for early morning delivery service at the official online store, T Direct Shop, from 0 o'clock on the 13th. The first 3,000 people can pick up the iPhone by courier anywhere from 0 to 7 on the day of launch on the 20th.
On the first day of the iPhone 12 reservation, the first 1,000 people in Seoul and the metropolitan area received an application for early-arrival delivery service, and it became explosive enough to close all in about an hour. As a result, SK Telecom will increase the number of customers eligible for service to 3,000 and expand its delivery area nationwide with the launch of the iPhone 12 Pro Max and iPhone 12 Mini.
SK Telecom participates in the 2020 Korea Sale Festa (November 1st to November 15th) and holds an'T Festa' event that provides iPhone discount coupons. Customers who reserved an iPhone at T Direct Shop can receive 150,000 won (200 people), 100,000 won (150 people), and 50,000 won (100 people) discount coupons that can be used at the time of purchase.
Extended iPhone 12 benefit offer event favored by MZ generation
SK Telecom provides various benefits that were very popular from the MZ generation when the iPhone 12 and iPhone 12 Pro were released to customers who pre-purchased the iPhone 12 Pro Max and iPhone 12 Mini.
Among customers who purchased iPhone 12 and iPhone 12 Pro at T Direct Shop, the proportion of MZ generation exceeded 80%, and the iPhone 12 Pro was also sold in the unmanned zone'T Factory 24' located in the recently opened ICT Multiplex T Factory in Hongdae. The response of the MZ generation to SK Telecom's iPhone benefits was hot enough to rank first.
First, the first 5,000 people who reserved an iPhone at T Direct Shop can receive a T-money sticker card. T-money sticker card is a product recently officially released by T-money, and it can be attached to the back of the iPhone in the form of a sticker to allow various offline payments such as transportation cards. At the time of the iPhone 12 reservation, 5,000 pieces were used up early.
During the pre-sale period for the iPhone 12 and iPhone 12 Pro, the “Sajo Young” goods, which were sold out in a single day due to great popularity from women in their 20s, will also be provided as a limited edition. Sajo Young is a collab character created by the meeting of Kakao Jordi and SKT 0 (Young).
Sajoyoung Goods are composed of'Gidae Joyoung Cushion' and'Running Joyoung Board', and customers who apply for the'iPhone 12 Sajoyoung Early Bird Surprise' event and open the iPhone 12 Pro Max and iPhone 12 Mini at T Direct Shop will be lottery. You can get a 50,000 won discount coupon for limited edition goods through
SK Telecom operates the iPhone 12 experience zone at 5GX Boost Park nationwide and holds various giveaway events. In addition, 50 regional affiliates of 5GX Boost Park, which are frequently visited by customers, will be carefully selected to provide generous prizes such as AirPods Pro to participating customers.
Han Myung-jin, head of MNO Marketing Group, said, "We have prepared abundantly so that iPhone 12 Pro Max and iPhone 12 Mini customers can enjoy the benefits that were loved by the MZ generation during the reservation period for the iPhone 12 and iPhone 12 Pro."
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